Why do Apple owners cling to the delusion that apples are “better machines”, bought from “a different kind of company”? Every company pulls shit like this, but Apple is unique in being able to do it and still have an evangelical following.

E.g. this dude, who is being actively screwed over by Apple, still refers to the Apple Store clerk using the Apple marketing term “Genius”. And I bet he’ll eventually replace his PowerBook with… another PowerBook.

(originally posted as a comment to this story)